“Tracy is enjoying some adult chocolate milk.”
Awww. It turns out, liquid lunching isn’t enough for today’s just-well-off-enough to stay-at-home mom. Now, Reinhardt has partnered up and started her own company, Adult Beverage Co., makers of 40-proof vodka-based Adult Chocolate Milk and soon-to-be-bottlers of Adult Orange Cream, Adult Fruit Punch and Adult Limeade, scheduled to launch May 1. What’s the logo of this mommy revolution?
Re-taste your youth. At 40 proof.
Reinhardt’s business partner works the ‘tough economy’ angle: “These days, especially with the state of the economy, people want to go back to a time when they felt good and comforted, which, for many, is their childhood.”
It takes talent to spin classic stay-at-home-mommy-alcoholism as tough-economy-nostalgia. Bra. Vo.